Meet the mind behind turning of Asian women’s closets into cash

Men’s formal clothes like a tux or a suit can literally last forever. Women however have it hard when there are new colors, styles, cuts and prints every season. This is even more pertinent for the higher social class where every event calls for a new gown or a new dress. No matter how much money you have, there is only so much you can spend on clothes without stopping to think that you are being spendthrift and also there is only so much space your wardrobes can provide for you to stack those clothes.
Carol Chen came up with an innovative idea to allow women to continue to buy new clothes and maintain their new clothes desires while keeping it light on their wallets and closet spaces. She launched Covetella, a service that allows renowned fashionistas to sell their used clothes. This leads to a lot more money for them to buy new clothes and other women who are in need of clothes for a single event can get the most amazing of clothes at a fraction of their market price.

Starting in Singapore, Carol’s startup has now landed a place on Forbes. She started this practice with her own clothes that she had gathered in heaps because of her profession as a fashion designer, and a habit of shopping for good clothes at every chance she got. Her startup works online and offline and her customers can list their clothes while keeping them until sold or can send them to her for safe keeping until they find a new home.


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