The MIX post event PR

Punjab Information Technology Board presents Pakistan’s first tech centered festival; The MIX kicked off on the 11th of November and lasted the entire weekend. A major initiative of PITB, The MIX was an experiential zone focusing on engaging the public through advancement and excitement of technology. It was a 2-day extravaganza which was held in the Al Hamra Cultural Arts Complex, Gaddafi, Lahore.

PITB planned for it extensively and this festival spanned over two days. The MIX was jam packed with activities that included AR/VR, 3D gaming, Music, Food, Heritage, Health, Finance, Fashion, Media, Kids section, Digital Libraries, Art, Theater etc… All these pavilions were activated through instruments of technology to give you a look and feel of life in a purely digital space.

Supporting PITB in presenting this festival was the Information and Culture Department of Punjab, Information Technology University Lahore, Kinetic Pakistan through outdoor digital advertising, Careem Pakistan, Pepsi, TCS, QMobile, Xiaomi, Fabbitt, Venturedive, Habitt, ProPakistani, PCWorld IDG, British Council Library,, Aga Khan Cultural Service Pakistan, Unity3D, My Art World and FM91 as the exclusive radio partner.
The food market was powered by Hungerist and activated by SimSim, allowing you to pay through a digital wallet and enjoy major discounts. Mangobaaz hosted a list of activities on the event like a short film competition and an open mic session.

Patari powered gigs for the whole day which included the likes of Mehdi Maloof, Shajie, SomeWhatSuper, Abid Brohi, Mughal-e-funk, Roots, Keeray Makoray, Mughal-e-funk, Shamoon Ismail, Madlock and Janoobi Khargosh.
The first day ended on a beautiful cultural performance by the performers of information and culture department, which was followed by a promotional activity by the cast of VERNA which included actress Mahira Khan and actor Haroon Shahid.

Chairman PITB, Dr. Umar Saif, the man behind Pakistan’s first tech festival, took center stage and addressed over 4000 people in the auditorium about PITB’s vision in making tech and innovation a household topic. ‘Technology is enabling and disrupting everything in Pakistan and all of that has come together through this festival!’
The final performance was by Abdullah Qureshi, the up and coming artist from Islamabad, who captivated the entire amphitheater with his energetic presence.

The second day ended on soulful performances by Bakshi Brothers, Qawalistan, Amna Nawaz, Khamaj and Sibti of the FACE Music Mela. Artists traveled from the northern areas of Pakistan just to be a part of this festival where they gave their first performance in Lahore.

Director Entrepreneurship Nabeel Qadeer along with his team designed this festival to promote experience based learning and give a platform to change makers using technology.

Another exciting highlight of the festival was the arrival of a delegation from Austin, Texas as part of PITB’s Plan9-ATX-PAK program who joined in the festivities of The MIX.

PITB invited international venture capitalists, leading tech-preneurs, champions for social change, celebrities of the cricket world, artists and designers who are creating impact through their work to be a part of the panels and talks which served as inspiration for the audience.

Naming a few we had: Dr. Umar Saif – Chairman Punjab Information Technology Board (PITB), Nabeel A. Qadeer – Director Entrepreneurship and Enterprise Development PITB, Sajid Latif – Director General e-Governance PITB, Saman Rai – Additional Secretary Information and Culture Department Government of The Punjab, Faisal Sherjan – Director National Incubation Center Lahore, Khurram Zafar – Director National Incubation Center Lahore, Ahsan Sheikh – CEO Kinetic Pakistan, Salima Hashmi – Artist and Professor, Junaid Iqbal – Managing Director Careem, Yasser Bashir – Founder & CEO Arbisoft, Dr. Yaqoob Bangash – Assistant Professor Information Technology University, Abdul Rehman Talat- CEO BlueEast, Fasi Zaka – Journalist/Anchor, Monis Rehman – CEO, Sunil Munj – CEO PakWheels, Arslan Chaudry – CEO Shophive, Saad Hamid – Digital Evangelist, Saad Fazil – CEO VentureDive, Alicia Dean – Senior Public Relations Officer City of Austin, Chris Scheetz – Managing Partner 1839 Ventures Austin, Jonas Eichhorst – Partner Ahurani Capital, Liz Keehner – Principal 1839 Ventures Austin, Farooq Hussain – Consulting Practice Manager Oracle, Preston Stewart – Global Business Expansion Coordinator City of Austin Economic Development Department, Qasif Shahid – CEO Finja, Kaiyan Yousaf – Former Architect Karandaaz, Shahnawaz Khan – Chief Instructor SCAFA, Waqar Ilyas – Hospitality Consultant COTHM, Quddus Mirza – Art Critic, Faisal Rafi – Producer Pepsi Battle of the Bands, Ali Noor – Musician, Inzamaul Haq, Mushtaq Ahmad, Munib Nawaz – Designer and CEO at Munib Nawaz, Sadaf Zarrar – Head of IMC The Coca-Cola Company, Selina Rashid Khan – CEO Lotus PR, Ali Gul and Ali Ahsan – Cofounders Mangobaaz and Khalid Bajwa – Cofounder Patari.

The MIX also gave an opportunity to ten startups to be a part of this experience and be able to showcase their breakthrough technology in front of thousands of people.

The MIX can be found on web on the following platforms:

Facebook: /themixpakistan
Instagram, Twitter & Snapchat @themixpakistan

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