A new Startup that sells everything under the same roof for only $3

Are you one of those people who aren’t brand conscious or hate to bargain for new stuff? Then keep reading on, as there is some news about this new startup which sells everything at the same price. All the products are put up for sale on the website; be it a simple soap to olive oil, everything is on sale for only $3.

Brandless caters to all types of people by providing food and regular household products used every day. The idea is fundamental to cater frequently used products at affordable rates. The startup works on the agenda of simplicity, as the products provided as the essentials used in a household. This leaves the consumer with only two simple choices to make: what do they want and how much do they want. Such a strategy helps in lowering the stress for consumers since they don’t need to make any tough choices. There is a wide variety of items that are available on such low range ranging from knives to some baking tools.

There is a lot of debate on why the value of $3 was chosen. The Founders of Brandless saw this as a middle point between quantity and value. However, Brandless is in the process of creating some more fixed price ranges but with the same values. The products offered by Brandless are exclusive and often from partner companies. These products are free of Brand Tax due to which the cost of the product for the customer is low. The customer does not need to pay more just because the item is branded.

The set price for all the products is $3, but the cheaper products are sent in bundles, so they compensate for the price.

The choice for an item is restricted to just one which leaves the customer with no other alternative, ultimately keeping it stress-free. The customers then no longer have the paralyzed effect due to too many choices.
The inspiration for the company’s name came from how the brands are struggling to survive in today’s market. The model of Brandless is opposite from the E Commerce Giants like Jet.com and Amazon. Everything in Brandless is predictable, reliable and the price is fixed.

For regular customers, Brandless offers a subscription offer called B More.

Their membership program lowers the shipping costs from $72 to $48. For a separate order, there is a flat rate of $9.

The founders are working hard so their B More members can benefit more.

Source: Business Insider

Contributor: Nausheen Ilyas


News of the day

10 minutes Read 107 views

Arazi Ventures Nominated for the National Innovation Award...

December 7, 2017

Arazi Ventures has been nominated for the prestigious National Innovation Award 2017. NEST by Arazi Ventures is one…

View All
10 minutes Read 439 views

Pakistani Stores-Pakistan’s biggest online shopping search engine

December 5, 2017

The pace of technology is very fast. New inventions are taking place rapidly. The world has become the global village…

View All
2 minutes Read 75 views

Karachi based firm 24 World bags ‘Best Emerging...

December 5, 2017

Karachi based tech firm 24 World bagged the ‘Best Emerging Technology’ category award at the recently held Pakistan…

View All
22 minutes Read 777 views

20 Reasons – Why startups fail

November 28, 2017

Mostly startups have been triggered by the hype of success stories of about last two decades.

The reason why…

View All
8 minutes Read 83 views

Tech app Multibhashi eases English language barriers

November 27, 2017

Learning a new language is not difficult now a days. There are numerous websites online and tutorials available,…

View All

Latest Videos

Less than a minute Read 160 views

CEO VizRah, Mohammad Adeel Javed, talking about Vizrah...

August 20, 2017

We asked Adeel Javed about his initiative VizRah and how he aims to positively impact the society through…

View All
Less than a minute Read 467 views

Yellow Plate Restaurant introducing fast food with unique...

August 10, 2017

Our team visited Yellow plate restaurant at Shah Jamal market Lahore to tantalize our taste buds. The Owner…

View All
Less than a minute Read 180 views

Views of Khuram Bukhari (Co-Founder Ravvish) about Life,...

August 10, 2017

We conducted a written dialogue about life and success with Co-Founder Ravvish, Khuram Bukhari

View All
Less than a minute Read 485 views

Maryam Afzal Madni talking about MADDY, Apparel Branding...

August 8, 2017

Young and Energetic Maryam Afzal Madni talks about her brand MADDY and the challenges faced by her as…

View All
Less than a minute Read 257 views

Has Nawaz Sharif really solved Pakistan’s Energy Crisis...

August 3, 2017

Leading energy consultant, and policy specialist, Ms. Saadia Qayyum, sheds light on Pakistan’s Energy Crisis, and its solutions….

View All