Nutella preferred an Algorithm over a Designer for its Marketing Campaign and it worked like a charm

In Feb 2017 Ferrero, Nutella’s manufacturers, partnered with advertising firm Ogilvy & Mather Italia to deploy an algorithm for creating 7 Million unique Nutella label designs.  The new designs were part of the project “Nutella Unica”. The idea was to create 7 million unique designs   that can be splashed on Nutella jars, providing each customer with a unique jar. Ogilvy & Mather released a statement saying, “We think Nutella can be as special and expressive as every single one of its customers.”

The algorithm used dozens of patterns and hundreds of color combinations to design these 7 million funky and artistic wrappings for Nutella jars.

The newly designed hazelnut spread jars were made available for its customers in the markets of Italy. The response from customers was great and the campaign turned out to be a sell-out success. All the jars sold out within a month and Italian people found favored having one-of-a-kind Nutella jar with them.

In 2010, Antrepo showed how even a minimal labeling of Nutella could work easily to distinguish products. Building on the concept, the algorithm was allowed to alter every part of the packaging design except for the Nutella logo. Due to the success of “Nutella Unica” in Italy, Nutella is reportedly launching similar campaigns in other parts of the world pretty soon. This is not the first time that Ferrero has used innovation to design Nutella packaging. The hazelnut spread is already known for its personalized packaging that allows customers to create Nutella labels with words or names of their choice.

However, the reason behind this new innovation technique is to create an irresistible demand of Nutella primarily aimed at tackling the dip in sales caused by European Food Safety Authority report. According to the report Palm Oil is used as an ingredient in Nutella Hazelnut Spread that is harmful for health if not processed properly.


News of the day

14 minutes Read 219 views

Innovation now has a destination in Pakistan- Press...

March 28, 2018

Launched on the 17th of March, Innovation District 92 announced itself as the new hub for innovation and…

View All
3 minutes Read 276 views

Pakistan Global MUN winners secure internships at the...

March 15, 2018

CARE Foundation‘s Student Delegation put forth an outstanding performance at the Pakistan Global MUN.

Our students carried on…

View All
7 minutes Read 332 views

E-Commerce Lounge – Momentum Tech Conference 2018-Buyonpk-Press Release

March 9, 2018

Buyon.pk in collaboration with Pakistan E-Commerce Consortium, organized discussion based activities at E-Commerce Lounge – Momentum Tech Conference…

View All
10 minutes Read 923 views

MyDoctor.pk raises $1.1million in funding from International VC...

February 27, 2018

MyDoctor.pk, Pakistan’s leading online health platform, has announced that it has officially changed its name to oladoc.com.

MyDoctor.pk was…

View All
16 minutes Read 378 views

Company That You Can Start In Less Than...

February 15, 2018

There are various obstacles in the beginning of your personal company. However, cash is not the always certain…

View All

Latest Videos

1 minute Read 347 views

Saad Mahmood, The Technology Guy

March 13, 2018

Saad Mahmood is currently working at Microsoft.He is Microsoft Most Valuable Professional (MVP) and loves technology. Saad has…

View All
1 minute Read 260 views

Saad Mahmood’s Perspective About Women Empowerment !!

March 8, 2018

Saad Mahmood is currently working at Microsoft.He is Microsoft Most Valuable Professional (MVP) and loves technology. Saad has…

View All
Less than a minute Read 510 views

CEO VizRah, Mohammad Adeel Javed, talking about Vizrah...

August 20, 2017

We asked Adeel Javed about his initiative VizRah and how he aims to positively impact the society through…

View All
Less than a minute Read 1,018 views

Yellow Plate Restaurant introducing fast food with unique...

August 10, 2017

Our team visited Yellow plate restaurant at Shah Jamal market Lahore to tantalize our taste buds. The Owner…

View All
Less than a minute Read 544 views

Views of Khuram Bukhari (Co-Founder Ravvish) about Life,...

August 10, 2017

We conducted a written dialogue about life and success with Co-Founder Ravvish, Khuram Bukhari

View All