Nutella preferred an Algorithm over a Designer for its Marketing Campaign and it worked like a charm

In Feb 2017 Ferrero, Nutella’s manufacturers, partnered with advertising firm Ogilvy & Mather Italia to deploy an algorithm for creating 7 Million unique Nutella label designs.  The new designs were part of the project “Nutella Unica”. The idea was to create 7 million unique designs   that can be splashed on Nutella jars, providing each customer with a unique jar. Ogilvy & Mather released a statement saying, “We think Nutella can be as special and expressive as every single one of its customers.”

The algorithm used dozens of patterns and hundreds of color combinations to design these 7 million funky and artistic wrappings for Nutella jars.

The newly designed hazelnut spread jars were made available for its customers in the markets of Italy. The response from customers was great and the campaign turned out to be a sell-out success. All the jars sold out within a month and Italian people found favored having one-of-a-kind Nutella jar with them.

In 2010, Antrepo showed how even a minimal labeling of Nutella could work easily to distinguish products. Building on the concept, the algorithm was allowed to alter every part of the packaging design except for the Nutella logo. Due to the success of “Nutella Unica” in Italy, Nutella is reportedly launching similar campaigns in other parts of the world pretty soon. This is not the first time that Ferrero has used innovation to design Nutella packaging. The hazelnut spread is already known for its personalized packaging that allows customers to create Nutella labels with words or names of their choice.

However, the reason behind this new innovation technique is to create an irresistible demand of Nutella primarily aimed at tackling the dip in sales caused by European Food Safety Authority report. According to the report Palm Oil is used as an ingredient in Nutella Hazelnut Spread that is harmful for health if not processed properly.

News of the day

3 minutes Read 22 views

The Khyber Pakhtunkhwa government has launched its first...

December 3, 2018

The policy talks about the the digital aspirations of the province for the next five…

View All
4 minutes Read 34 views

oladoc Launches New and Improved Healthcare App

December 3, 2018

oladoc – Pakistan’s largest digital healthcare network has launched the new and improved version of the…

View All
6 minutes Read 44 views

Delicious Integration- Peekaboo Guru join hands with Eat...

November 29, 2018

Date: 26th November 2018

Peekaboo Guru is fast becoming the go-to app for the Pakistanis. What started…

View All
9 minutes Read 115 views

Applications Open! University of Oklahoma – Innovation District...

November 9, 2018

A 5 week long, fully funded entrepreneurial exchange to Oklahoma!

Innovation District 92 in connection with the United…

View All
8 minutes Read 69 views

Ten Pakistani banks suspend international banking in the...

November 6, 2018

ISLAMABAD: At least ten Pakistani banks have suspended their international payment services via Visa and debit cards in…

View All

Latest Videos

1 minute Read 587 views

Saad Mahmood, The Technology Guy

March 13, 2018

Saad Mahmood is currently working at Microsoft.He is Microsoft Most Valuable Professional (MVP) and loves technology. Saad has…

View All
1 minute Read 542 views

Saad Mahmood’s Perspective About Women Empowerment !!

March 8, 2018

Saad Mahmood is currently working at Microsoft.He is Microsoft Most Valuable Professional (MVP) and loves technology. Saad has…

View All
Less than a minute Read 999 views

CEO VizRah, Mohammad Adeel Javed, talking about Vizrah...

August 20, 2017

We asked Adeel Javed about his initiative VizRah and how he aims to positively impact the society through…

View All
Less than a minute Read 1,757 views

Yellow Plate Restaurant introducing fast food with unique...

August 10, 2017

Our team visited Yellow plate restaurant at Shah Jamal market Lahore to tantalize our taste buds. The Owner…

View All
Less than a minute Read 1,052 views

Views of Khuram Bukhari (Co-Founder Ravvish) about Life,...

August 10, 2017

We conducted a written dialogue about life and success with Co-Founder Ravvish, Khuram Bukhari

View All