Performance automotive is a sole dealership for Porsche in Pakistan. Porsche is a luxury car br and that satisfies consumers looking for superior product and lifestyle experience.
The team at Porsche shares the unique components of the business
“no one can buy a Porsche in Pakistan without getting in touch with us; this is what makes us unique. Our ultimate goal is to make the client feel important, after all he’s spending so much money.”
Br ands like Porsche require performance at an experiential level. The superior luxury experience maybe the sole reason for Porsche Lahore office to be ranked as the no. 1 agency for the after sales services in the MENA Region.
The team adds “we have the best aftersales service in the MENA Region. We are no. 1 because our sales and aftersales department personally reaches out to the needs of the customers. In our business, it’s all about the client’s experience and we have to be very careful with the experience we create. It makes us think we may be doing something right”
Porsche is an expensive car and its consumer engagement strategy remains unique. The target market is small and very sensitive to the car experience and the customized dealings. This makes the sales team work harder. The proactive team and sales department at Porsche have a small number of clients to look after. The pressure of the client’s expectation makes their job both tough and exciting.
According to luxury economists like Rohit Arora, the luxury consumers evolve and the br and must perform at an experiential level. Following the lines of luxury economics, the Porsche team has a strategy to deal with the mental luxury of the Pakistani consumer. In order to make their existing and potential clients feel special, Porsche sponsors and designs events with embassies and cultural nights with public- private bodies.
