Nutella

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Nutella preferred an Algorithm over a Designer...

June 6, 2017

In Feb 2017 Ferrero, Nutella’s manufacturers, partnered with advertising firm Ogilvy & Mather Italia to deploy an algorithm for creating 7 Million unique Nutella label designs.  The new designs were part of the project “Nutella Unica”. The idea was to create 7 million unique designs   that can be splashed on Nutella jars, providing each customer […]