Nutella

6 minutes Read
2,126 views
Nutella preferred an Algorithm over a Designer...
In Feb 2017 Ferrero, Nutella’s manufacturers, partnered with advertising firm Ogilvy & Mather Italia to deploy an algorithm for creating 7 Million unique Nutella label designs. The new designs were part of the project “Nutella Unica”. The idea was to create 7 million unique designs that can be splashed on Nutella jars, providing each customer […]