Electronic commerce (E-commerce) since its inception is used by various stakeholders in the economy including the government, MNCs, SMEs and startups. Over the years the development sector has also felt the need to develop sustainable business models to fund its projects.

The Cholistan desert, locally termed as Rohi is known for its nomadic lifestyle, tourism assets and rich cultural dynamics. The Cholistan Jeep rally, a two-day event, was introduced in 2005 by a group of dynamic individuals at Tourism Development Corporation of Punjab (TDCP). It was a unique approach designed to promote the area as a […]