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The socio-economic benefits of Cholistan Jeep Rally

June 16, 2016

The Cholistan desert, locally termed as Rohi is known for its nomadic lifestyle, tourism assets and rich cultural dynamics. The Cholistan Jeep rally, a two-day event, was introduced in 2005 by a group of dynamic individuals at Tourism Development Corporation of Punjab (TDCP). It was a unique approach designed to promote the area as a […]