Pakistani Businesses- The case of Melbourne

So you had a new idea and it became successful? Or you started something very small and the demand grew tremendously? Or you see everybody else doing it and you think it’s a great idea and you should do it too?

If you answered ‘yes’ to any of the questions above, welcome to myopia- you have officially fallen into the trap where most of the businesses fall in these days i.e. trying to do everything that you end up doing nothing right.

The key to successful business is not doing everything and deliver it but doing something specific that you have competetive advantage in the market and excel in delivering it.

This is where the concept of Continuous Service Improvement(CSI) Model (Plan > Do > Study > Act (W. Edwards Deming) is taking by storm, where you not only specialize in few defined services but also make sure that those services that you offer as a business to your customer have the necessary structure in place.

Ways to implement CSI Model through Netwokring

For structures to be there businesses need to come together. Specialised services are successful when the client is satisfied. We have seen that one of the best tools to achieve these results is through Networking Workshops. The workshops should be designed to bring the business owners together to understand the services that they offer to their customers and to ensure they have mapped out both the backend (employees/vendors/suppliers) and the consumers. The workshops should also highlight issues of similar businesses and minorities (if they are outside Pakistan). One can never ignore the importance of mingling with local businesses so as a service provider you can be more proactive.

Pakistani Business Networking Event- The case of Melbourne


Pakistani businesses suffer identity crises in Melbourne due to the perceived image of Pakistanis being minority when that is not the case. There appears to be too much focus on price than quality due to competing market in Australia with other nationalities like Turkish, Lebanese and mostly Indian and Malaysian. There is an expectation from Pakistani businesses to break their back to grant favours based on the origin. But having said that Pakistani businesses operate very reactively than proactively which results in several complaints. As a consultant to many of these businsses I have observed that there seems to be lack of planning and readiness to adapt to client needs. Many times the Pakistani entrepreneur here overlooks the importance of understanding the client needs and culture.

The Plan-Do-Check-Act Approach

To solve this problem, a workshop was designed based on Plan-Do-Check-Act approach developed by W. Edwards Deming. The attendees were Pakistani entrepreneurs and were asked to develop SMART (Specific, Measurable, Attainable, Realistic, time bound) goals to reach their improvement opportunities. The attendees also recommended involving networking with other origins so that more experience can be shared. Hence the next business networking event will be open to more general business. So its important to highlight here that Networking is important when you are a minority. International businesses would take Pakistani Entrepreneurs more seriously if they understand the culture well and interactions may help them develop proactive approaches to the services Pakistanis provide. This is what the case of Melbourne teaches us. Like i said it all comes down to what business you are in and how you are choosing to grow. The important thing for nascent structures is to develop their own niche. For minorities and immigrants to sustain in global busienss environments its essential that they mix up with the local community and understand how their future customer really thinks.

If you are working with global clients and face similar issues , feel free to reach out so we can help you design specialised services.


About the Contributor :
Uroos Raza is currently working as ‘Continuous Services Improvement Manager’ with UXC CONNECT at IXOM. A Motivational Speaker passionate about “Making a difference in everyday life” and an enthusiastic consultant with 22k followers on Facebook across Australia, USA, Canada, UK, UAE and Pakistan – she enjoys helping businesses grow!

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