Venus Williams to oversee startup competition on small screen

Venus Williams is coming to a small screen but not as an actor and not to play tennis. She will be overseeing a program as its executive producer. The theme of the show is women and entrepreneurship and it is titles as “Deals in Heels.” The tennis star and Olympic gold medalist will share her insights and shed light on the challenges faced by women entrepreneurs.

Regarding this show Williams said, “As an advocate for gender and pay equality, I’m thrilled to be working with 3 Ball Entertainment on this project that fosters and supports trailblazing women who are actively pursuing their professional aspirations.”

Each episode of the show will feature five entrepreneurs who will pitch their business models to panelists. Two of them will qualify for first round and move to the ‘executive suite’ where business oriented panel will also give them feedback. Before they re-pitch their idea to the panel, the two finalists will also receive mentorship for a month, to rectify their flaws. The prize of the competition is the winner receiving an investment for their business proposal.


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