Digital Facebook page meteoric rise from a dorm room project to a global tech titan has not been without its fair share of competition problems. In a digital landscape where network effects and data-driven advantages reign supreme, the social media giant has faced scrutiny on multiple fronts, both in Pakistan and on the global stage.
At the heart of these concerns lies Facebook’s market dominance, which extends well beyond the boundaries of a conventional social networking platform. With subsidiaries like Instagram and WhatsApp under its corporate umbrella, Facebook has cultivated a digital empire that casts a long shadow over the competition. This dominance raises red flags for regulators and policymakers alike, as it can discourage innovation and limit user choices.
Network effects further complicate the landscape. The more users Facebook amasses, the more valuable its platform becomes. It’s a classic case of the rich getting richer, with new entrants finding it increasingly challenging to compete for users’ attention when their social circles are firmly entrenched in the Facebook ecosystem.